Personal Branding
For my own personal brand I wanted to create a structured celestial design with bold, eyecatching colors. I enjoy designing using a minimalist style with a dash of flair, and wanted that to be represented in my personal branding. While I originally wanted to just use my intials, I thought it was better for the composition to use my entire first and last name to pair along with the centered position inside the border.
The Beginning
My initial desire for my personal branding was to incorporate my name in an eye-catching manner using cursive or bold lettering. I knew that I wanted celestial themed accents and a fun color palette. This stage was all about getting the compositional bearings for my logo design and how I wanted to include all of the information.
Typography
I wanted to choose a typeface that was simple, legible and elegant. I went with a sans-serif font so that it did not have too much going on and had a clean appearance.
Colors
For the color selection I wanted something that was eye-catching but balanced. I chose a dark grayish-blue black color to pair alongside a bright orange and an almost periwinkle shade of purple.
Final Logo
For my final logo I wanted everything to be balanced and symmetrical. With a clear broken border framing my center aligned name and title. The simple line work creating the star was to add a touch of personality into the branding, reflecting a glimpse into my personal style as a designer.
Lockups
Environmental Contact
